Everything today is about low sugar and high protein. But what about the things we love like dessert? Can we have our chocolate chip muffin and eat it too?
The “Sweet on Protein” campaign features Brownies and muffins that are low in sugar and high in protein. And who can help Quest launch these sweet treats that grandma used to make, only with more protein? Grannies of course. Jacked grannies.
This Austin based Vodka brand FINALLY launched their first ever brand campaign, and we got to bring it to life with a rickety spokescart that can add joy to everyday situations, with a wink and a drink. But it’s not just here to keep you activities lubricated, it offers a little something extra that really ups the ante for these unsuspecting individuals.
So many liquor brands are pushing a more beautiful and glam existence, lavish parties and celebrities. But Tito’s, the number one spirit in America, knows it’s audience is vast. And they know that the best thing it can do is not take themselves too seriously. Because the people that choose TIto’s don’t care about the all that fluff. They want good vodka, that tastes good, for a good price. Bing, bang, boom.
It’s not every day that you get to redesign a logo that is not only over 100 years old. This packaging is definitely a project that will stand out to me for years to come. May I introduce to you, Jane Walker. While many brands' ideas of "femvertising" simply include putting female celebrities in their ads or make something pink, Johnnie Walker decided to actually walk the walk. Donations from every bottle of Jane Walker will support female focused initiatives like She Should Run and Monumental Women.
The logo and bottle design was just the beginning. For 2019’s Women’s March in Washington, D.C, Jane Walker became the first official sponsor of the march. With the help of several young up and coming artists we created posters to be handed out at from our very own Jane Walker Keep Walking truck as well as made them available for download through social posts on Instagram and Twitter. The event was yet another example of how Jane Walker continues to support the spirit of progress which eventually landed Jane Walker in 2019’s issue of Time 100.
(2019) Packaging, Logo creation, Poster designs, social, print.
Nothing passes the time during dry January like taking your Tito’s Handmade Vodka, opening it up and using it for a series of mind-numbing, vodka-based DIY projects. That’s why we collab’d with Martha Stewart, to teach you all the fun-filled ways you can turn dry January into DIY January. Tito’s even created a line of special edition bottle attachments to help you get your DIY on.
Because Tito’s isn’t just delicious, it’s also useful. Kind of.
Ally was struggling to get their brand recognized. Absolut has its bottle. Target has its bullseye. We needed to find our ownable ‘thing’ - something memorable, instantly identifiable and undeniably us. So we leaned into the one thing that couldn’t possibly be mistaken for a competitor. OUR NAME. Digitally, financially, personally, individually, historically, educationally… the ALLY in all of those words. Just like out customers have an ally supporting them in all their financial decisions.
That’s it. That how we tell the world who ally is and why you need them.
(2021) TV, Online video, Print, IG Stories, Digital OOH
2022 ONE SHOW Merit & CLIO Music Winner - Silver
This is no beauty pageant. This is sports. And these are the women who represent the modern definition of strength and beauty. For the 2021 Olympics, DSG is kicking off a larger initiative that puts the female athlete at the top of it’s priority list.
Beyond film, we are putting these woman in another place where their athleticism and form will stand out against a more standard idea of beauty… an 8 page spread in the Vogue September Issue.
Sometimes help is more than just finding the right product. Walgreens employs more women than other major drug stores, so you’ll find someone who gets what you’re going through.
Google Photos is more than just a place ot keep your photos. It's a app that allows you to seamlessly store, edit, share, add music too, search and learn more about your photos.
When Ally was founded, they were determined to be a better bank. That was in 2009. Almost 10 years later, it was time to reintroduce Ally to America. It was time to remind people how much their bank sucks. To do that we fueled consumer dissatisfaction and offered an irresistible offer - Move your money to Ally, and we’ll give you back the interest your current bank has been keeping from you. And people did it. In one week over 65,000 new accounts were opened and Ally overshot their year goal by 1.3 billion buckaroos.
(2018) TV, Online video, Print, IG Stories, Digital OOH
The gradual acclimation to the smells of one's home, car, or belongings, in which the affected does not notice them but their guests still do. We discovered the condition. We invented the word. We own the solution. But we didn't stop at TV commercials. We developed 2 products that will continue to rid the world of noseblindness.
Who better than Hannah Waddingham to demonstrate good taste, class and humor to the masses. Pepperidge Farm's obsession with taste is how it elevated its snacks to the top shelf, created cookies meant to be savored, not inhaled, and made bread that makes the sandwich. The new campaign is an invitation to hold your snacks to a higher standard. An invitation to Have a Little Taste…
Getting to work on the award winning Breathe Happy campaign for a few years meant I got be part of a brand that pioneered the "real people not actors." trend in advertising first hand. No to mention that I got to make work under a strong campaign idea and insght.
But - It also meant I blindfolded people and sent them into smelly and sometimes scary places. I asked a man to ask other randos to smell his pants and validate their freshness. Oh, and I trapped co-workers snd clients in a room of smell odors for over 24 hrs....
Would any of this fly today? Unlikely
When it comes to saving your money for the things you want, there’s a hard way and and smart way. Ally was launching a new set on online savings tools that make it easier than ever to organize and save your money. And what better way to show what Ally does with your money, than to use money?
(2019) TV, Online video, Print, IG Stories, Digital OOH
The Keep Walking America campaign stands for progress. And while American progress is often represented by major movements, it’s the individual steps forward that add to the collective progression of our country. These smaller steps may not get headlines, but they most certainly can be celebrated with a Johnnie Walker Black on the rocks, or however the hell you want it.
In my second year working on the brand Ally decided to go and get themselves a Nascar sponsorship. For them it meant their logo zipping around laps every week for hours at a time. Smart right? For us it meant making so really cool work to support the driver of the 48 car. Whether saying goodbye to Jimmie Johnson or welcoming Alex Bowman, this work was an opportunity to step away from banking and just make some dope films. Cool, right?
Ally may be the OG digital bank, but it has a big heart. Especially for it’s customers. On a regular day in November, when people called in to handle standard banking business we surprised them with something they never thought they’d get from their bank. More money.
48 million Americans suffer from some form of hearing loss. 80% do absolutely nothing about it. That is a rattling statistic. People suffering from even mild hearing loss are missing out on their lives and the lives of those around them. It's time attention is brought to this health epidemic, and Duracell is the perfect brand to do it. Their hearing aid batteries last longer and are trusted by more hearing aid users than any other brand.
In addition to the film, Duracell teamed up with John Slattery to spread awareness and to announce that Duracell is giving away 50,000 free hearing tests.
AT&T bought DirecTV. Great. But what the hell does that mean? It means that anywhere that AT&T has network coverage. You can watch DirecTV. Seriously. Everywhere.
