Ally was struggling to get their brand recognized. Absolut has its bottle. Target has its bullseye. We needed to find our ownable ‘thing’ - something memorable, instantly identifiable and undeniably us. So we leaned into the one thing that couldn’t possibly be mistaken for a competitor. OUR NAME. Digitally, financially, personally, individually, historically, educationally… the ALLY in all of those words. Just like out customers have an ally supporting them in all their financial decisions.
That’s it. That how we tell the world who ally is and why you need them.
(2021) TV, Online video, Print, IG Stories, Digital OOH