JANE WALKER

Johnnie Walker Black Label

JANE WALKER

It’s not every day that you get to redesign a logo that is not only over 100 years old. This packaging is definitely a project that will stand out to me for years to come. May I introduce to you, Jane Walker. While many brands' ideas of "femvertising" simply include putting female celebrities in their ads or make something pink, Johnnie Walker decided to actually walk the walk. Donations from every bottle of Jane Walker will support female focused initiatives like She Should Run and Monumental Women.

The logo and bottle design was just the beginning. For 2019’s Women’s March in Washington, D.C, Jane Walker became the first official sponsor of the march. With the help of several young up and coming artists we created posters to be handed out at from our very own Jane Walker Keep Walking truck as well as made them available for download through social posts on Instagram and Twitter. The event was yet another example of how Jane Walker continues to support the spirit of progress which eventually landed Jane Walker in 2019’s issue of Time 100.

(2019) Packaging, Logo creation, Poster designs, social, print.