Getting to work on the award winning Breathe Happy campaign for a few years meant I got be part of a brand that pioneered the "real people not actors." trend in advertising first hand. No to mention that I got to make work under a strong campaign idea and insght.
But - It also meant I blindfolded people and sent them into smelly and sometimes scary places. I asked a man to ask other randos to smell his pants and validate their freshness. Oh, and I trapped co-workers snd clients in a room of smell odors for over 24 hrs....
Would any of this fly today? Unlikely