PAYBACK TIME

Ally

PAYBACK TIME

When Ally was founded, they were determined to be a better bank. That was in 2009. Almost 10 years later, it was time to reintroduce Ally to America. It was time to remind people how much their bank sucks. To do that we fueled consumer dissatisfaction and offered an irresistible offer - Move your money to Ally, and we’ll give you back the interest your current bank has been keeping from you. And people did it. In one week over 65,000 new accounts were opened and Ally overshot their year goal by 1.3 billion buckaroos. 

(2018) TV, Online video, Print, IG Stories, Digital OOH